Professional Services

We're Obsessed with Your Success!

When you become a Viewpoints Technology Platform partner, you're not just licensing a technology platform, you are gaining a dedicated team whose #1 goal is to support your community and drive its success. The Viewpoints team of seasoned professionals has deep expertise in technical innovation, community management, content moderation and SEO among other things. Together, with you, we are confident we can help you drive measurable results from your community.

Strategic Services Team.The Viewpoints Strategic Services Team is dedicated to helping you set-up and manage a successful community. We partner with you to discuss your business objectives, community strategy, industry best practices and of course, how to leverage the VTP to achieve your goals. The Strategic Services Team will tell you what works and what doesn’t, and help you develop a roadmap for success. The Team is available throughout the partnership to help ensure you are driving measurable results from your community and leveraging our constant commitment to innovation.

Management & Optimization Services

Content Moderation. The Viewpoints Content Moderation Team provides comprehensive, best-in-class moderation services. We partner together with you to discuss your moderation approach and ensure you give your members a voice, while preserving your brand. We always assign dedicated moderators to your community. No anonymous moderators. No worries about inconsistent approaches to content moderation. We personally team with you to understand your standards and make certain we deliver against them in a timely, cost-efficient and hands on way.

Community Management. The Viewpoints Community Management Team offers activation and engagement services that will keep your members coming back. We partner with you to define a community roadmap inclusive of promotion planning, on-site member management, customer service strategies, reporting, analytics and more. We leverage our deep expertise and learnings from managing our own properties to help you drive measurable and repeatable results from your community. 

Analytics & Benchmarking.The Viewpoints Customer Insights Team provides partners the services and methodologies needed to better understand their customer needs and desires. We offer a broad range of data collection methods such as surveys, polls, member questionnaires as well as behavior and demographic analysis. We will team with you to define the best customer insight approaches to drive the data you need to make informed business decisions. 

Performance Accelerator Programs

Community Influencer Program. Kick-start your community by identifying demographically appropriate online contributors to engage in your community. Viewpoints will design a custom influencer program of your ideal contributors by tapping your loyal customers, members of competing communities, social networks and bloggers who are interested in becoming founding members of your exclusive community.

Activation & Incentive Planning. The ongoing success of your community lies in your ability to engage new and existing members and retain core contributors. The Viewpoints Professional Services team can work with you to develop a quarterly activation and incentive plan that includes promotions such as sweepstakes and contests designed to spark activity and encourage ongoing contribution. 

Social Loyalty Planning. Viewpoints will work with you to establish a custom reputation, recognition and rewards program that motivates your customers to contribute content and become leaders and brand advocates in your community. We’ll help you determine how your program and badges are branded, which activities trigger points, how many points are required to reach specific reputation levels and what types of incentives or “gifts” you should consider to yield the best response. 

Custom Content Creation. Encourage member visits by giving them yet another reason to visit your community. Your Viewpoints editorial team can develop unique, exclusive, SEO-optimized articles, newsletters and shopping guides. We will work with you to test a variety of content ideas and placements throughout the community to determine which combination is the most effective.

SEO & Traffic Planning. The Viewpoints SEO Team advises clients on how to best leverage consumer-generated content to drive organic traffic. We provide outsourced SEO services inclusive of unique content creation, page architecture consulting and hands-on link building. We also train partners on proprietary SEO tools that enable partners to manage everything from custom URLs to meta data on a real-time basis.