Ratings & Reviews

Introduction to Ratings & Reviews

Product reviews encourage passionate involvement with your brand by giving consumers a voice. They are sought after by 80% of shoppers and are proven to increase conversion and drive organic traffic. The Viewpoints Technology Platform offers a comprehensive solution for capturing, moderating, analyzing and publishing user reviews. These reviews are also tightly integrated into the larger VTP platform so that users can edit their reviews, track how often their reviews are being read and get alerts when they receive comments from other community members.

Capturing Reviews

Viewpoints offers a flexible "write a review" form that you can customize with the fields you would like included on the form. You can also pre-seed user tags or they can be suggested by the consumer.  

Engaging Readers with Reviews

The Viewpoints Technology Platform includes several features to engage readers and contributors. One such feature Comments, is integrated with the contributor's and commenter's profiles so they can be seen on the specific review or aggregated in their profile. Comments are also set by default to trigger an e-mail to a reviewer letting them know that a comment has been made on their review.  This notification encourages the reviewer to quickly respond and engage with the commenter. Getting a comment can be rewarding and exciting for the reviewer because it validates that their review is being read. For the commenter, it is extremely helpful to be able to pose a question to a qualified and known contributor who has direct experience with the product.

Review Moderation

Viewpoints provides an advanced content moderation tool that enables both automated and manual filtering and review of posted content. You can decide to moderate content either before or after publishing based on your needs. Viewpoints provides professional content moderation services, or partners can choose to moderate content themselves.