Ratings & Reviews

Introduction to Ratings & Reviews

Product reviews encourage passionate involvement with your brand by giving consumers a voice.  They are sought after by 80% of shoppers and are proven to increase conversion and drive organic traffic.  The Viewpoints Technology Platform offers a comprehensive solution for capturing, moderating, analyzing and publishing reviews.  Reviews are also tightly integrated into the larger platform so that users can edit their reviews later, track how often their review is read, be alerted when they receive comments and  

Capturing Reviews

Viewpoints offers a flexible write a review form that each partner can customize with the fields they would like included on the form.  The user tags can be pre-seeded by the partner and/or suggested by the user.  

Engaging Readers with Reviews

The Viewpoints Technology Platform includes several features to engage readers and contributors including comments.  Comments are integrated with the contributors profile and the commenters profile so that comments may be seen on the review or aggregated to the profile. Comments are also set by default to trigger an e-mail to the reviewer to let them know someone commented on their review.  This in turn encourages the reviewer to respond and engage with the commenter very quickly.  Getting a quesion can be rewarding and exciting for the reviewer because it validates that there review is being read.  For the commenter it can be incredibly helpful to be able to ask a question of such a qualified and known contributor who clearly has direct experience with the product.

Review Modertion

Viewpoints provides an advanced content moderation tool that enables both automated and manual filtering and review of posted content.  Content can be moderated prior to publishing or post publishing at each partners option.  Viewpoints provides content moderation services or clients can moderate the content themselves.